It’s no secret that we live in the golden age of internet. Everything we see around us has been digitalised to the point where not every online information or service may have a physical component, but every physical service has an online counterpart. In this day and age, it might be hard to justify the importance or even the existence of print services. When everything is advertised, available, can be created, bought or sold online for cheap and in a quick manner then why does one need physical printing at all? . If the printing in Okemos, MI and everywhere around the world is any proof then it is pretty clear that too think the concept of printing has gone extinct is to host amateur thinking. Let us understand how.
What is the relevance of printing services in today’s world?
Before we begin to understand this, we must understand that the introduction of internet was something the world was not prepared for. It took economies and industries by a storm. Upon its initial introduction many believed that it was simply a trend that would pass away soon. However once people started to realise that internet is not only here to become a part of the industry, it is here to revolutionalise it, everyone wanted a part of what they knew would be the next big thing. Going digital was not only cheaper but also saved time and gave freedom to business owners. Print on the other hand was expensive and time consuming. Whether it was print advertisement or print media. Yet even today the relevance of print is slight more than that of digital.
What was Internet’s selling point also became it’s downfall. Since internet was easily accessible to all, anyone could post whatever they wanted with not much verification. During it’s initial stages fact checking and verification was not a part of many websites and anything was available for the world to see, true or false. Print on the other hand might be expensive but people know that it offers information that has been fact checked. Only true news comes out of print media. With print advertising, it is easy to reach your target audience, whereas in digital advertising, you never know whether someone viewing your ad may even be remotely interested in your product. While internet has dominated the industry, to say that it has made the existence of print gone extinct would be a far cry from reality